THE MYTH
Belong to a country. Belong to yourself. Belong together.
By dispelling the myth that keeps us apart: The Model Minority.
case study
SELECT PRESS
AdAge: Wieden+Kennedy's 'The Myth' Dismantles the 'Model Minority' Stereotype
AdAge: THE TOP 5 CREATIVE CAMPAIGNS YOU NEED TO KNOW ABOUT NOW
AdWeek: Wieden+Kennedy Dismantles the Insidious 'Model Minority' Myth With a Powerful Short Film
Muse by Clio: W+K Debunks the Myth of Asian Americans as the 'Model Minority'
It’s Nice That: Wieden + Kennedy’s new film The Myth confronts the damaging and divisive stereotype of the “model minority”
The Drum: Ad of the Day: Wieden+Kennedy PSA protests weaponized Asian American stereotypes
Fandom: A New Film From the ‘Call It COVID’ Team Exposes the Myth of the Model Minority
Shoot Online: W+K, Director Jackie Bao Expose The Model Minority Myth